Night Club in Murfreesboro TN

THE BAR

M T Bottles sits alongside the Shelbyville Highway in Murfeesboro, Tennessee which hosts 22, 000 commuters daily and they use sexy bartenders to pack their beer only bar. This tactic has worked in the past but overtime the locals grew tired of the repetitive beer menu. The customers who stuck around grew hip to the county’s BYOB policy and started brown bagging bottles instead of dishing out bucks for beer at the bar.

Owners Tracy and Gina have built a life within M T Bottle, it is where they met, where they got married and now, it is what is tearing apart their marriage. Gina was forced to take a full time factory job just to pay her employees. Tracy leaves his wife with double the work load while he does little to help the business. It seems the largest contribution made by Tracy is his “redneck engineering” around the bar that brings the cans directly into the trash downstairs. M T Bottle has found itself losing $4, 000 a month with a grand total of $250, 000 in debt. If Tracy doesn’t take on a larger role and start pulling his own weight, M T Bottle will be forced to close.

THE CHALLENEGE

Big Smo, a country rap artist who got his start at M T Bottle, holds the bar close to his heart but has realized that this bar is not only bad for his image, but for his career. Big Smo brought Jon Taffer to help two of the people he cares most about. As they sit at the recon, it is clear to Taffer why M T Bottle is failing. Immediately Taffer notices the appearance of both the bar and the staff; the front of the bar looks like a run-down convenient store and Gina does not look at all like a manager with her t-shirt with nipple ring graphics.

Murfreesboro is a town that has a medium income well below the national average; if people are given the opportunity to bring liquor into a bar without paying, they will. Taffer sends in two regulars of M T Bottle with their own bottles of booze. The two poured approximately 70 ounces of alcohol for themselves and other customers with an overall lost profit of $350. This affects more than M T Bottles’ bank account as the bartender and bar is still liable for any alcohol related accident after the patron leaves, even though the liquor is not being poured behind the bar.